Yeah! Art is a nonprofit based in Oakland, California that is focused on changing and evolving the music education within public schools.

The evolvement of it would start with bringing in working musicians to teach workshops that help kids see and experience art in a more modern and colloquial way. Lowering the bar of entry to be less intimidating and injecting more joy and self expression in arts education.

My role in this project was to brand YEAH! Art from the ground up, creating building blocks of external communications from logo, colors, illustrations, building the website, to grant presentations.

This logo was created with two audiences in mind, big kids and little kids. I wanted to capture the joy that comes with expressing art in a simple and telegraphic way that would appeal to both adults and kids.

Illustrations created for board members of the organizations.