Insight

Every moment spent with your child is a brain building opportunity.

Research shows that the first five years of life is the most important time for a child’s cognitive development. During this early period the brain experiences the most growth.

The Idea

We created a pilot program in partnership with Mt. Sinai Hospital and Vroom that brings early learning to brand new parents right where they are, the hospital.

We wrapped elevators, created wall to wall decals, designed playful booklets that give new parents walking the hallways tips and knowledge on how to handle their new journey as parents.

“As I walk down the halls and talk with the front desk staff, and the nurses and the food services staff, we all have a new sense of common purpose, a common language that we speak. It’s not just my one moment with a family, it’s all of our moments together with the messaging on the walls - transformed physical space and the culture of this space that will hopefully make a difference for children and families.”

 - Dr. Blair Hammond,

Co-Founding Director and Director of Medical Education, The Mount Sinai Parenting Center