Brief
Relaunch Klarna’s Smoooth Shopping positioning in a big and impactful global way that feels relevant and fresh.
The Idea
Work with the queen of catchphrase and global icon, Paris Hilton. With the help of Paris, we’ll get, “That’s Smoooth” into the cultural zeitgeist in a playful and off kilter way. In these series of films we’ll show Paris responding with, “That’s smoooth” to the different core Klarna product offerings.
Pay Later with Klarna
Try Before You Buy
Spread the Cost like it’s Goss
Stretch Your Payments
Track Your Package & Buyer’s Protection
OOH in the wild
The Dream Team
CREATIVE DIRECTOR: JAY SPAHR
COPYWRITER: VERA PERALMAN
DIRECTOR: TANU MUINO
PRODUCER: SOPHIE BURGOYNE