Brief

Rover wants to stand above other dog walking app competitors because of the app’s rigorous background checking process and extensive modules.

Insight

Rover’s Dog People are not just anyone, they take their job seriously and they love what they do.

The Idea

We’re making Rover walker and sitter as heroes, ready to be beckoned to your dog’s needs at any moment.

My Role

Concepted from beginning to end from script writing process to casting to finding the right director. I also established the visual language of the campaign.

We wanted the visual for this campaign to communicate energy and the joy of dog walking.