Oscar Mayer

Wienermobile Photobomb

Oscar Mayer is all about showing up in the most surprising and playful way possible. To bring some laugh to the super serious and often hoity-toity event of New York Fashion Week, we decided to park the Wienermobile in the most highly traffic areas to photobomb street fashion photos.

The stunt organically got into publications such as Vogue and Bazaar.

The Dream Team

Copywriter/Partner: Celia Mortlock

Art Director: Chris Luu

Creative Director: Maclean Jackson

Group Creative Director: Jeph Burton + Hunter Hampton

Agency: Johannes Leonardo