Brief

MassMutual wanted to showcase how their products ranging from retirement planning to 529 college planning can benefit your loved ones.  

Insight

No one likes to talk about Financial Planning. In fact, most Americans (specifically millennials) would rather go to the dentist than talk about their financial health. 

The Idea

Rather than preaching about why you should have a Retirement Plan, or a 529 Plan, we opted to show how joyful life’s little moments can be when you’re financially prepared.

My Role

My partner and I worked together throughout the entirety of the process from writing, casting and producing the spots to post production.