Brief

McAfee isn’t just antivirus software anymore—it’s a global leader in online protection. We know, cybersecurity isn’t exactly thrilling, but it’s crucial. Many still think McAfee just fends off pop-ups and viruses. This campaign’s here to say: McAfee now offers 360° cybersecurity to keep your personal info safe online—because, hey, boring or not, it matters!

McAfee+

Idea

TBH, cybersecurity ads usually put people to sleep, and they can be tough to follow. Our idea? Create entertaining metaphors, inspired by film trailers and different movie genres, to simplify and boil down what McAfee does to protect your online privacy.

The Dream Team

Copywriter/Partner: ALLY FARRISH   
Creative Director: WILL LINDBERG  
Director: AIRCASTLE  
Producer: HELEN PARK