Klarna:

Sports

Brief

Tell sports fans everywhere that Klarna is here to help make their fandom easier to attain with a smooth shopping experience.

At the same time we want to announce our partnership with the iconic Chicago Bulls and Angel City FC.

Insight

Die hard sports fans are total weirdos (in the best way possible of course <3). Klarna loves weird and we want to embrace and celebrate sports fandom, so fans can do whatever fans do best.

The Idea

Shop Smart to Fandom.

Shopping with Klarna allows die hard sports fans to express their fandom in a big way.

My Role

Took part of the process from beginning to end. From initial concepting of the big idea to script writing. From there my team and I handle all production capacities from selecting a director, post production/finishing.

Campaign Imageries & OOH

The Dream Team

Copywriter/Partner: Erin Copithorne     
Creative Director: Jay Spahr       
Director: The Perlorian Brothers      
Producer: Melissa Saraceno