IHOP:
Holiday Winter Wonderland
The Idea
Introduce the IHOP’s new holiday menu in a playful and most festive way possible…by creating a winter wonderland miniature world where the the food is the biggest hero in town.
My Role
Collaborated with my copywriter partner in script and ideating the tiny miniature world. Together we briefed the director, went through the beginning to start of editing and finishing of the two spots.
Holiday Menu
To introduce the brand new Holiday Menu items we deployed tiny choir miniatures to sing-a-long and introduce each dish in the line up.
Holiday Family Feast
In this version of :15, our miniature choir introduces a special delicious to-go only family meal.
Social
For IHOP’s Instagram channel, we created our own Pancake Breaking News, reporting live from our Winter Wonderland miniature town.
Additionally, we also created a sing-a-long karaoke song so our pancake fans can sing-a-long to our yummy jingle.
The Dream Team
Copywriter/Partner: Chris Brailey
Creative Director: Dan Kelly
Producer: Connor Hagan
Agency: Droga5