Brief

The world needs to know about IHOP’s newest and greatest invention (sorry, pancakes) and it’s 5X BIGGER BACON. A.K.A Steakhouse Premium Bacon.

Insight

Let’s take bacon to another level and trigger the tastebuds of America with this out of the world invention.

The Idea

Bigger Bacon is THE idea of the century, yes you heard right. It’s practically as groundbreaking as the invention of say, lightbulb, fire, electric car, you get it.

This campaign is done in two parts. First, the teaser that hints to the gargantuan and groundbreaking idea to come. The second part reveals the mystery of our invention, mouthwatering Steakhouse Premium Bacon.

My Role

My partner and I wrote the scripts together, went through the production process from start to finish. Got to work with the magical unicorns that is The Perlorian Brothers.

Teaser

To intrigue the internet and those who still watch TV, we crated a teaser that builds the intrigue for whats to come. Hold on to your tastebuds folks!

Teaser: Microsite

Something bigger than bacon is most likely going to blow your mind, so we created a microsite where you have to sign a really long waiver before you get to lay your eyes on this out of the world invention.

Check out the site here.

The Reveal

FINALLY.

The thing you’ve waiting since you were birthed into this world is here. Strap in and get ready to salivate, what we’re about to reveal is going to make you hate puppies, babies and rainbows.

THE END.

See ya at bacon o’clock.