Let’s GoooooooooooooooooGurt!

Idea

General Mills is on a mission to rebrand GoGurt as the ultimate snack for kids on the move. This yogurt-in-a-tube isn't just delicious—it's a ticket to wherever their imaginations take them. Portability never tasted so good! Let’s GooooooooGurt!

My Role

This campaign was a true 360 overhaul, from rebranding to rolling out a film campaign. I was hands-on from start to finish—crafting 3D visual graphics, and shaping the film's concept, all the way from brainstorm to big screen.

The Dream Team

Copywriter/Partner: ALLY FARRISH   
Creative Director: sara oakley & melissa wood
Director: sugarhi
Producer: jenn predvil