Cash App:

Cash In

Brief

Cash App is more than just a peer-to-peer payment app—it's a tool to invest in yourself and get closer to what you care about.

Insight

Cash App users are self-starters with niche passions who take the road less traveled. We want to meet them where they are and empower them through our product.

The Idea

Showcase the confidence of Cash App users as they boldly invest in their passions—with Cash App backing every move. Created in partnership with Ramy Youssef, this work celebrates the courage to bet on yourself.

My Role

I helped win the pitch, presenting directly to clients from platform development through director outreach, shoot, and post-production.

The Dream Team

Copywriter/Partner: LAUREN TORRES 
Creative Director: TURAN TULUY, MINDY BENNER      
Director: RAMY YOUSSEF
Producer: OLIVA EDGREN