CARLO ROSSI:

The People’s Wine

 

The Idea

Carlo Rossi wines have a cult following. Fans of the brand love the wines because they are approachable and affordable. This wine isn’t a wine for snobs, it’s a wine for literally everyone.

The following images were social assets posted on Carlo Rossi’s social channels. The goal was to create buzz and conversation between fans about the fun ways Carlo Rossi wines were imbedded in their lives.  

Our scrappy social post holds the record for the most engagement across all Gallo Brands. Adweek press.

 
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The Dream Team

Copywriter/Partner: Madeline Lambie & Adam Mania

Creative Director: Libby Brockhoff & Franklin Tipton

Agency: Odysseus Arms