APEEL

Food Gone Good

On the most bountiful day of the year, Thanksgiving, Apeel decided to launch this manifesto to remind Americans everywhere to rethink how they interact and think of their food.

This film is a call to action for every American to join in the movement against fighting food waste, no action is small enough, no large impact is done alone. It takes a whole village to create a more abundant future for all.

(80% of this film was created frame by frame, layer by layer on Photoshop by me, with the help of uber talented, Josh Rathmell.)

The Dream Team

Copywriter/Partner: Celia Mortlock

Creative Directors: Jeph Burton & Hunter Hampton

Producer: Siobhan Spence-Edwards

Agency: Johannes Leonardo