AMNESTY INTERNATIONAL:
The America I Believe In
Brief
Amnesty International needed a new visual identity to launch their brand new campaign, The America I Believe In. The campaign’s goal is to remind Americans that unity and togetherness is what holds our country together.
Insight
The Statue of Liberty is an icon every American is familiar with. It represents immigration and inclusivity.
The Idea
Create a visual identity for the campaign inspired by the Statue of Liberty’s iconic crown.
My Role
I created the drawing of the logo that became the unifying visual for the campaign from film to print to social.
The Dream Team
Copywriter/Partner: Madeline Lambie
Creative Director: Libby Brockhoff & Franklin Tipton
Agency: Odysseus Arms