Brief

Adobe wanted to reach younger audiences, specifically college students, to demonstrate how the Creative Cloud Suite could help students improve their college experience.

Insight

Millennials don’t respond to content that’s too branded. They would rather be shown the benefits of a product than be preached to.

The Idea

We created entertaining tutorial videos with internet vibes to help our audience understand how Adobe products could make their lives as students simpler.

My Role

Concepted the tutorial videos and storyboarded each frame. Casted all of the talent and edited the final videos.