Ad Council: Continue The Story
Brief
Encourage Americans to recycle and educate them on products they can recycle such as Keurig coffee pods.
Insight
By recycling we give products a second life.
The Idea
Tell a love story about recycling to highlight how recycling enables a story to keep unfolding.
My Role
Wrote the script and the campaign line alongside my copywriter. Together, we went through the process of casting, bidding, production to post-production.
The Dream Team
Copywriter/Partner: Tracy Silagi
Executive Creative Director: Jason Apaliski
Director: Sean Pecknold
Producer: Brian Stanley
Agency: Pereira & O’Dell