1800 CONTACTS: Renew Online

 

Brief

Introduce 1-800 Contacts’ online prescription renewal service. 

Insight

If you can renew your prescription online, there will never be a need to physically visit an eye doctor or deal with annoying details of scheduling appointments.

The Idea

Let’s play up the minutiae that makes visiting the doctor and scheduling appointments an aggravating experience. 

My Role

My copywriter and I concepted the platform together and wrote the scripts alongside one another. Together we went through the casting, bidding, production, and post production process. 

The Receptionist

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The Appointment

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The Dream Team

Copywriter/Partner: Tracy Silagi

Executive Creative Director: Jason Apaliski

Agency: Pereira & O’Dell